bc.
DEVELOPER · DESIGNER · NORTH IDAHO

Brian Clark

I make the web
work for people.

From the first design decision to the server it runs on. I build websites, solve technical problems, and help people feel at home with their technology.

Explore my work ↓
BASED IN HAYDEN, IDAHODIRECTOR OF DEVELOPMENT + FOUNDERPORTFOLIO / 2026
01 / SELECTED WORK

A business. A product. A decade of building.

Inland Elite Hosting ↗

2026 — PRESENT

My hosting business, built around straightforward service and a real person to call. Bringing web design, development, and the technical side together.

FounderWeb developmentHosting & infrastructure

Summit Strategic Advisory

2026

A clear, trust-led website for an M&A advisory firm helping established business owners navigate complex transitions.

Web designFront-end developmentContent structure
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The site needed to explain a detailed advisory process, establish credibility quickly, and help prospective clients understand whether the firm was the right fit.

I created a restrained, professional experience built around clear positioning, an approachable step-by-step process, industry expertise, and personal introductions to the team.

Result: A focused, responsive website that makes a complex service easier to understand and gives business owners a confident path to start a conversation.

Summit Strategic Advisory homepage
CASE STUDY 01

7B Moving

LEAD-GENERATION WEBSITE

A service site designed to turn an anxious moment into a clear next step for local and long-distance moving customers.

Web designLead generationService architecture
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Challenge: Present several moving services and service areas while keeping the quote request immediate.

Approach: Lead with an estimate form, then layer financing, service categories, geographic reach, and customer proof in a direct sequence.

Result: An action-oriented experience that makes the company feel capable, available, and easy to contact.

CASE STUDY 02

Wilson Family Law

FAMILY LAW WEBSITE

A reassuring professional-services website that helps people facing difficult family transitions understand their options and take a clear next step.

Web designContent structureLead generation
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Challenge: Present sensitive family-law services with enough authority to build trust while keeping the experience approachable for people arriving under stress.

Approach: Lead with a direct promise of answers, organize the firm's values into clear pillars, introduce the attorney personally, and place appointment and contact paths throughout the page.

Result: A calm, credible website that explains the firm's perspective, humanizes the practice, and makes it easy for prospective clients to begin a conversation.

CASE STUDY 03

American Quality Landscaping

LANDSCAPING SERVICE WEBSITE

A locally focused landscaping website built to communicate construction expertise, service quality, and a straightforward path to requesting a quote.

Service marketingLocal lead generationContent hierarchy
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Challenge: Differentiate a full-service landscaping company in a crowded local market while giving property owners enough proof to feel confident making contact.

Approach: Combine a strong regional message with project photography, an explicit commitment to quality, customer testimonials, and repeated phone and inquiry calls to action.

Result: A focused service website that connects local expertise with visible workmanship and guides prospective customers toward a consultation.

CASE STUDY 04

Coeur Insurance Group

INSURANCE AGENCY WEBSITE

A concise insurance website that organizes personal, commercial, group, and consulting services around accessibility and local relationships.

Web designService architectureQuote generation
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Challenge: Explain several insurance categories without making the experience feel dense, impersonal, or difficult to navigate.

Approach: Use a short service overview, a prominent quote path, a team-focused introduction, and location-specific contact options to make assistance feel immediate.

Result: A streamlined agency presence that clarifies available coverage and puts a recognizable local team behind every inquiry.

CASE STUDY 05

Dishhy

PRODUCT DESIGN & PROTOTYPE

A recipe-sharing product concept that treats recipes as evolving work, making revisions, forks, and community improvements visible and understandable.

Product designInteraction designApplication architecture
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Challenge: Translate software versioning concepts into a cooking experience that feels useful and familiar rather than technical or intimidating.

Approach: Center the recipe and its photography, then reveal revision history through plain-language comparisons, before-and-after changes, forks, and lightweight community signals.

Result: A clear product direction that demonstrates how cooks could adapt recipes while preserving their origin, history, and most useful improvements.

CASE STUDY 06

Dependable Machine

INDUSTRIAL SALES & SUPPORT WEBSITE

A technical sales and support website that balances equipment, service capabilities, manufacturer credibility, and urgent customer needs.

UX structureTechnical contentQuote pathways
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Challenge: Make a broad industrial offering legible to buyers who may arrive with an immediate equipment, repair, or maintenance requirement.

Approach: Organize the page around product proof, manufacturer relationships, nationwide coverage, support capabilities, financing, and clear service and quote paths.

Result: A practical information system that supports both considered equipment purchases and time-sensitive service requests.

CASE STUDY 07

Juliete Skin

SKINCARE ECOMMERCE WEBSITE

An education-led skincare storefront connecting products to ingredients, routines, expected results, and the founder behind the brand.

EcommerceEditorial designProduct education
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Challenge: Communicate efficacy and a natural formulation philosophy without losing the clarity of a product-first shopping experience.

Approach: Alternate product discovery with concise education, ingredient stories, routine guidance, testimonials, and a personal founder introduction.

Result: A considered storefront that builds confidence in the brand before asking customers to choose a product or skincare routine.

CASE STUDY 08

Blackbird Digital Knowledgebase

KNOWLEDGEBASE & SUPPORT SYSTEM

A searchable client knowledgebase that brings project guidance, technical tutorials, marketing education, and common terminology into one support destination.

Information architectureSupport contentKnowledge management
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Challenge: Make a growing library of technical and marketing information easy for clients to scan, understand, and revisit without direct assistance.

Approach: Use persistent category navigation, prominent search, plain-language summaries, and visually distinct content groups to reduce the effort required to find the right guide.

Result: A self-service support hub that creates a predictable starting point for common project, website, hosting, and marketing questions.

CASE STUDY 09

Property Management of Kootenai County

PROPERTY MANAGEMENT WEBSITE

A dual-audience property management website that gives owners and tenants distinct paths while presenting the company as an experienced local partner.

Audience strategyService architectureLocal marketing
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Challenge: Serve property owners and tenants with different priorities without fragmenting the brand or making essential resources difficult to locate.

Approach: Separate the two audiences immediately, then support both with a local overview, company mission, human-centered approach, and clearly grouped management, maintenance, and cleaning services.

Result: A structured local presence that helps each audience find relevant information quickly while reinforcing trust in the management team.

CASE STUDY 10

Profectus Business Consulting

BUSINESS CONSULTING WEBSITE

A personality-led consulting website that translates flexible advisory services into clear packages for tradespeople and small-business owners.

PositioningService packagingConsultation funnel
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Challenge: Explain a broad, adaptable consulting offer without making it feel vague, overly corporate, or disconnected from the daily pressures of running a small business.

Approach: Build the story around the founder's experience, use direct problem-focused language, compare service packages clearly, and repeat a low-friction consultation offer.

Result: A distinctive advisory website that makes the offer easier to compare and gives business owners a practical reason to start a conversation.

CASE STUDY 11

Summit Strategic Advisory

M&A ADVISORY WEBSITE

A clear, trust-led website for an M&A advisory firm helping established business owners navigate complex transitions.

Web designContent structureProfessional services
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Challenge: Explain a detailed advisory process, qualify prospective clients, and establish credibility around a high-stakes decision without overwhelming the owner.

Approach: Pair direct business criteria with a visible transaction process, sector expertise, relationship-led values, and personal introductions to the advisory team.

Result: A focused professional-services website that makes a complex engagement easier to understand and provides a confident path to begin the conversation.

CASE STUDY 12

Swift Serve Lighting

HOME SERVICE LEAD-GENERATION WEBSITE

An experience-driven lighting website that helps homeowners picture permanent and seasonal installations before requesting an estimate.

Lead generationService storytellingInteractive product education
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Challenge: Explain a relatively unfamiliar permanent-lighting service while demonstrating its visual possibilities and addressing the practical installation process.

Approach: Lead with completed homes, show seasonal use cases, provide an interactive lighting preview, reduce the process to three steps, and reinforce the offer with customer proof.

Result: A visually persuasive service website that turns product curiosity into a clear understanding of the experience and an invitation to request an estimate.

CASE STUDY 13

Robinson Financial Services

FINANCIAL SERVICES WEBSITE

A broad financial-services website that organizes tax, bookkeeping, payroll, planning, notary, and educational offerings into an approachable client journey.

Service architectureFinancial contentAppointment generation
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Challenge: Present a wide range of related financial services without obscuring the firm's central promise of accurate, personal, and dependable support.

Approach: Establish the value proposition first, give each service a concise explanation and next step, then reinforce the relationship through team imagery, reviews, and repeated scheduling paths.

Result: A comprehensive but navigable website that helps individuals and businesses identify the right service and move toward an appointment.

CASE STUDY 14

The Village Bakery

LOCAL BAKERY WEBSITE

A warm local bakery website that connects the menu, custom ordering, community mission, charitable work, and storefront information in one inviting story.

Local businessBrand storytellingOrder pathways
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Challenge: Represent both the bakery's products and its community role while keeping menus, orders, catering, and location details easy to find.

Approach: Open with product photography, organize the menu by daypart, create direct order and catering paths, and weave the bakery's inclusive mission and local partnerships through the page.

Result: An expressive neighborhood-business website that supports practical customer needs while giving the bakery's people and purpose equal visibility.

Panhandle Red

2026 — PRESENT

An ongoing ecommerce project for a North Idaho retailer offering apparel, workshops, and locally curated goods.

Shopify developmentUX & integrationsClient support
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I helped organize the store's growing product catalog, improve navigation, connect external sales tools, and make workshops easier for customers to discover and register for.

My role: Shopify development, UX recommendations, integrations, and client support

Stack: Shopify, Liquid, JavaScript, Faire, Square

Result: A clearer storefront that supports a broader product mix while remaining manageable for the client.

Dishhy

IN DEVELOPMENT

A “GitHub for recipes” concept. Exploring how recipes can be shared, forked, and improved while keeping the story of each change.

Product thinkingDesign & developmentPersonal project
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The MVP brings together recipe profiles, public and private recipes, favorites, discovery, and following other cooks. Forking lets someone make a recipe their own while preserving its origin.

Currently in development; this is an evolving personal project.

Unikey Health

Shopify Plus development and ecommerce management

A comprehensive ecommerce engagement for a health and wellness retailer. I served as the sole web developer and designer while managing the day-to-day operation and continued development of its Shopify Plus store.

Shopify PlusTheme developmentWholesale & DTC
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My work covered the full storefront: creating and organizing products and collections, customizing the theme, building page and product templates, configuring apps, and supporting both direct-to-consumer and wholesale sales. I was responsible for translating business needs into practical changes across the store without relying on a separate development or design team.

My role: Sole web developer, designer, and ecommerce manager

Work: Store management, theme development, templates, product architecture, app integrations, and wholesale

Stack: Shopify Plus, Liquid, JavaScript, HTML, CSS

Result: A centrally managed Shopify Plus storefront capable of supporting retail and wholesale customers, ongoing merchandising, and changing business requirements.

Covenant Security Equipment

Shopify development and ecommerce management

An ecommerce storefront for a security equipment retailer with a specialized and expanding product catalog. I had full responsibility for the website as its sole developer and designer.

ShopifyProduct architectureTheme development
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I created and managed products and collections, customized the theme, developed page and product templates, selected and configured Shopify apps, and handled ongoing storefront improvements. The work required balancing customer-facing usability with the practical needs of maintaining a technical product catalog.

My role: Sole web developer, designer, and ecommerce manager

Work: Store management, theme development, templates, product organization, app configuration, and ongoing support

Stack: Shopify, Liquid, JavaScript, HTML, CSS

Result: A maintainable ecommerce storefront that organized specialized products into a structure customers could navigate and the business could continue expanding.

Pitbull Tactical

WooCommerce-to-Shopify migration and ecommerce development

A complete ecommerce migration for a tactical equipment retailer moving from WooCommerce to Shopify. The project involved rebuilding the customer-facing store while also recreating the operational systems needed to sell, fulfill, and market its products.

Platform migrationTheme developmentSales-channel integrations
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I built the Shopify theme, migrated and organized the product catalog, configured shipping and store settings, selected and implemented the required apps, and connected the store with Google and Facebook for product listings and advertising.

My role: Shopify developer and migration lead

Work: Platform migration, theme development, product migration, shipping configuration, app setup, and sales-channel integrations

Stack: Shopify, Liquid, JavaScript, HTML, CSS, WooCommerce, Google Merchant Center, and Meta

Result: The business moved from WooCommerce to a fully configured Shopify store with its catalog, fulfillment settings, applications, and external marketing channels ready to operate from the new platform.

Image Contest Platform

Custom application development and technical leadership

A custom web application that allowed users to create accounts, upload original images, enter competitions, and rate other submissions. Contest results were determined by those ratings, with winners receiving monetary prizes.

Team leadershipFront-end developmentApplication architecture
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As development team lead, I helped define the application's technical requirements, completed much of the front-end development, and coordinated the work needed to connect the user interface with the application's backend. I delegated backend development, reviewed implementation decisions, managed progress, and helped ensure the different parts of the platform worked together as a complete experience.

My role: Development team lead and front-end developer

Work: Technical planning, front-end development, developer coordination, authentication, image-upload workflows, contest management, ratings, and quality review

Stack: PHP Laravel, Vue.js

Result: The team delivered a working community platform that supported the complete contest process, from account creation and image submission through voting and winner selection.

Hosting and Technical Operations

Infrastructure management and website recovery

I manage the technical systems behind a portfolio of client websites, including hosting environments, DNS, migrations, backups, security, email-related configuration, and ongoing troubleshooting.

Hosting managementSecurity & malware cleanupIncident response
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My work includes provisioning and maintaining servers, moving websites between hosting providers, diagnosing performance and availability problems, recovering compromised WordPress installations, removing malicious code, and helping clients restore normal operations after technical incidents.

My role: Hosting provider, server administrator, and incident responder

Work: Hosting management, DNS, migrations, backups, malware cleanup, security hardening, monitoring, and client support

Stack: Cloudways, DigitalOcean, cPanel, Cloudflare, WordPress, Linux, MySQL, and related hosting tools

Result: Clients have one point of responsibility for both their websites and the infrastructure supporting them, allowing problems to be diagnosed across the application, domain, and server layers.

02 / A LITTLE ABOUT ME

Design-minded.
Technically grounded.
Personally invested.

I'm Brian, a web developer and designer based in Hayden, Idaho. My work spans agency development, independent projects, and the everyday responsibility of keeping websites running.

I like being involved beyond the handoff: understanding what someone needs, making it easier to use, and giving them the confidence to manage it. Today, that approach also shapes Inland Elite Hosting.

Build

Laravel · PHP · MySQL
JavaScript · HTML · CSS

Platforms

Shopify · WordPress
Craft CMS · Squarespace

Keep it running

Cloudways · DigitalOcean
Hosting · Client training

03 / EXPERIENCE
2026 — PRESENT

Founder

Inland Elite Hosting, LLC

Building an owner-operated hosting business for small businesses and web professionals. Bringing together hosting management, website support, design, and development.

INDEPENDENT
DEC 2021 — PRESENT

Director of Development

Blackbird Digital

Develop websites across Shopify, WordPress, and Craft CMS. Guide technical implementation, coordinate subcontractors, and train clients to manage their websites.

COEUR D'ALENE, ID
2016 — 2026

Freelance Developer & Designer

Brian Clark Design

Designed, developed, and supported client websites while managing ongoing hosting relationships. Independent work now continues through Inland Elite.

INDEPENDENT
04 / WHAT'S NEXT

Good work starts
with a conversation.

Interested in my experience or a potential role?
Let's talk. Send a message and I'll get back to you directly.